We are GeorgiaTogether
A Private-Public Collaboration for the Benefit of our Food System
A Quick Story
We saw COVID coming, and knew we had to do something.
In late February of 2020, natural foods professionals from around the globe were preparing for another blockbuster experience at Expo West in Anaheim, California, the largest "natural channel" trade show on the planet - bar none. News of the novel Coronavirus was beginning to dominate US news, and American optimism was blurring what was to become the largest public health and economic crisis in over a century. Even amongst natural food products company leaders, the response to calls to cancel Expo were deeply divided. Ultimately, out of an abundance of caution, and due to pressure from many exhibitors, the event was cancelled. To some degree, the Expo milestone helped food businesses get a jump in planning for various flavors of state shutdowns across the nation.
Industry colleagues Thomas McKeown (Executive Chef, Hyatt Regency Atlanta), Nick McCormick (Owner, CaJa Popcorn), Christian Rodriguez (COO, High Road Craft Ice Cream), and Keith Schroeder (Founder and CEO, High Road Craft Ice Cream) gathered to answer the simply question: What can we do to help?
With the help of leaders from major food distributors, state, federal, and local agencies, a de-facto Friday afternoon call/Webinar formed, where over 50 public and private leaders, with expertise in economic development, small business development, food systems management, logistics, emergency management, family and consumer services, finance, human resources, legal, technology, philanthropic organization, and non-profit management united, and was ultimately distilled into an organization focused on support and reinvention of our interconnected food businesses and entrepreneurship community.
Today, we are GeorgiaTogether, and we're going to work like heck to make our food system more nimble, vibrant, productive, celebrated, and financially viable than ever.
This isn't about optimism. It's about that Georgia work-ethic and camaraderie -- that those who live here know well. Y'all don't worry, now. We've got you.
Help struggling restaurants adapt to COVID-realities by helping reinvent/adapt business models.
Help diversify restaurateur revenue streams by teaching and encouraging business extension into Consumer Packaged Goods, with emphasis on using more regionally harvested products.
Apply entrepreneurial moxie in the face of this pandemic, recognizing the market-based opportunities to create new businesses to protect and serve our Georgia food system.
Be there for others. Whatever they need. Whenever. These are hard times.
FARMER AND FARM PRODUCT BUSINESS SUPPORT
HOSPITALITY WORKFORCE SUPPORT
FOOD SYSTEM COLLABORATION AND BUSINESS REINVENTION
“Kindness is the language which the deaf can hear and the blind can see”
Connect with GeorgiaTogether to help, contribute, or ask for time and resources.
1730 West Oak Commons Court
Marietta, GA 30062